A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an E-commerce site with a display ad. This advertiser should choose a landing page for the ad that features:Click To Tweet

A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an E-commerce site with a display ad. This advertiser should choose a landing page for the ad that features:

  • the entire new line of non-stick cookware
  • all non-stick cookware sold on the site
  • all cookware sold on the site
  • a specific pan within the new line

The correct Answer is:

  • the entire new line of non-stick cookware

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