»»»An advertiser selling airline tickets has designed an image ad with drop-down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:

An advertiser selling airline tickets has designed an image ad with drop-down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:

An advertiser selling airline tickets has designed an image ad with drop-down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:Click To Tweet

An advertiser selling airline tickets has designed an image ad with drop-down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:

  • perform well on the Display Network because it contains relevant information
  • perform poorly on the Display Network because it will frustrate people
  • be resized on the Display Network because it lacks animation elements
  • be disapproved because it mimics a function the ad can’t perform

The correct Answer is:

  • be disapproved because it mimics a function the ad can’t perform

Explanation: Using mimicking functions/animations are restricted under Google Display Network display ad policies.

Read more here: https://support.google.com/partners/answer/2768633?hl=en

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By | 2017-11-11T14:07:12+00:00 November 11th, 2017|Google Display Advertising Exam Answers|0 Comments

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