The importance of Google Analytics and Google AdWords has grown over the years. Today, any online marketer who wishes to transcend the search engine rankings has to make use of these two services offered by Google. And for good reason too. Google may have tweaked its algorithm far too many times for the average marketer to keep up but there is no denying that Google itself provides the tools for them to get to the top.
While virtually every marketer on the planet is using AdWords and Analytics, only a few of them actually consider enrolling in the Google certification programs for each tool. Google has a certification course that lets you learn the ins and outs of Analytics and AdWords and become a better marketer and ad manager. However, with the wealth of information already available online, one does fail to see the point in incurring the cost and putting in the effort to be Google certified.
Plus, there are several peripheral tools you can use to boost the efforts you make using AdWords and Analytics. SEMrush is one of the best resources for marketers looking to take their website to the top. The primary function of SEMrush is to help you research and organize keywords but it has a handful of other great features you can use to get the results you are looking for.