Decrease in the number after enabling Conversion Optimizer

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Decrease in the number after enabling Conversion Optimizer

Decrease in the number after enabling Conversion OptimizerClick To Tweet

An advertiser enabled Conversion Optimizer and noticed a decrease in the number of conversions. What could have caused this decrease to occur?

  • The specific Conversion Optimizer code snippet was not added to the site.
  • The cost-per-click (CPC) bid was lower than the recommended amount.
  • The ads in the campaign are waiting to be approved.
  • The maximum cost-per-acquisition (CPA) bid was lower than the recommended amount.

The correct answer is:

  • The maximum cost-per-acquisition (CPA) bid was lower than the recommended amount.

Explanation: If your average CPA is higher than you prefer, you can lower your bid, which will likely decrease both average CPA and the number of conversions. Conversely, you can raise your maximum CPA bid if you want to increase traffic and conversions.

You can read more here: https://support.google.com/partners/answer/152565?hl=en

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About the Author:

I'm Sufiyan Momin, Senior Technical Support Analyst, I worked with NCR for 3 years as Senior VIP Support, in my free time I used to read blogs and Android development stuff. which inspired me to create my own website and Android Apps. I now run 7 Websites and 6 Android Apps on Google PlayStore. But It took me 2 years to learn how to rank higher, how to write SEO optimized articles and about WordPress. I started this website to help others to start their own website and be their own boss. Join me and I'll be your guide to start a new blog and help you to make money online.

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