Definition of Reach – Google AdwordsClick To Tweet

In a Reach and Frequency report, “Reach” is defined as the:

  • Number of unique users exposed to an ad.
  • Demographic populations to which an ad is served.
  • Geographic locations in which an ad is served.
  • Distance between a user exposed to an ad and the business location of the advertiser.

The correct answer is:

  • Number of unique users exposed to an ad.

Explanation: Reach is an estimate of the number of users within a selected location target, based on unique cookies.

You can read more here: https://support.google.com/partners/answer/1722045?hl=en

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