Feature distinguishes location extensions from regional and customized campaign targetingClick To Tweet

Which feature distinguishes location extensions from regional and customized campaign targeting?

  • Location extensions will appear when an advertiser has targeted a specific region or location.
  • Location extensions will appear when a user located near the advertised business searches on relevant terms.
  • Customized campaign targeting determines which address appears below the ad.
  • Customized campaign targeting is required in order to enable location extensions.

The correct answer is:

  • Location extensions will appear when a user located near the advertised business searches on relevant terms.

Explanation: 

  • Location extensions show your business address, phone number, and a map marker with your ad text.
  • On mobile, they include a link with directions to your business.
  • Clicks on ads with location extensions cost a standard cost-per-click.
  • Location extensions encourage people to visit you in person.
  • You can add multiple addresses manually, or by linking your account to Google My Business.
  • On average, ads with location extensions see a 10% boost in clickthrough rate.
  • You can target your ads around your business addresses.

You can read more here: https://support.google.com/adwords/answer/2404182?hl=en

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