Search funnel Adwords report – to check assist clicks and assist impressions

»»»Search funnel Adwords report – to check assist clicks and assist impressions

Search funnel Adwords report – to check assist clicks and assist impressions

Search funnel Adwords report – to check assist clicks and assist impressionsClick To Tweet

Often, the “last click” before a conversion gets all the credit. But there are often assist clicks and assist impressions that help guide your customers to conversion. Which built-in AdWords report can show you this performance data?

  • Billing Preferences
  • Campaign Settings
  • Search Funnels
  • AdWords Editor

The Correct Answer is:

  • Search Funnels

Explanation: The Search Funnels Attribution Modeling Tool offers five models for assigning value to the keywords, ad groups, and campaigns that lead to conversions.

Most advertisers measure the success of their online advertising on a “last click” basis. This means they give all credit for a conversion to the last-clicked keyword, which is low in the funnel. But the path to a conversion is complex. On that path, customers can interact with many different AdWords ads. Giving the last click full credit for a conversion results in missed opportunities to influence customers higher in the funnel.

By recognizing the value of upper-funnel keywords, you can drive more customers through the funnel and generate more conversions as a result.

You can read more here: https://support.google.com/partners/answer/1722023?hl=en

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About the Author:

I'm Sufiyan Momin, Senior Technical Support Analyst, I worked with NCR for 3 years as Senior VIP Support, in my free time I used to read blogs and Android development stuff. which inspired me to create my own website and Android Apps. I now run 7 Websites and 6 Android Apps on Google PlayStore. But It took me 2 years to learn how to rank higher, how to write SEO optimized articles and about WordPress. I started this website to help others to start their own website and be their own boss. Join me and I'll be your guide to start a new blog and help you to make money online.

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