Which of these statements is true?Click To Tweet

  • Location extensions appear when someone who’s physically near the business searches on relevant terms
  • Location targeting determines which business address appears in an extension
  • Location targeting enables location extensions
  • Location extensions appear when an advertiser targets a geographic location

The correct answer is:

  • Location extensions appear when someone who’s physically near the business searches on relevant terms

Explanation: This can be understood with an example. Let’s suppose, Zain owns a doughnut shop in Portland, and wants to draw foot traffic to his storefront. He adds a location extension to his ad. Now, people strolling around nearby who search for one of his keywords (like “best doughnut” or “doughnut shop”) can see his address, a clickable “Call” button, and directions to his shop making it easier for potential customers to find him.

Read more here: https://support.google.com/adwords/answer/2404182?hl=en

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