Which reports require you to activate Advertising Features?Click To Tweet
  • Cohort Analysis reports
  • Real-time reports
  • Geo reports
  • Demographics and Interests reports

Correct answer is:

  • Demographics and Interests reports

Explanation: To make the Demographics and Interests data available in Analytics, you need to update Analytics to support Advertising Reporting Features and enable the Demographics and Interests reports.  When you enable Advertising Reporting Features, you allow Analytics to collect additional information from the DoubleClick cookie (web activity) and from Device Advertising IDs (app activity).

Read more here: https://support.google.com/analytics/answer/2819948

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