You can add a “+”modifier in front of the words in a broad match keyword to:

»»»You can add a “+”modifier in front of the words in a broad match keyword to:

You can add a “+”modifier in front of the words in a broad match keyword to:

You can add a “+”modifier in front of the words in a broad match keyword to:Click To Tweet

You can add a “+”modifier in front of the words in a broad match keyword to:

  • specify that someone’s search must include certain words or their close variations
  • indicate that this keyword should be dynamically inserted in your ad text
  • specify that certain words and their close variants be prioritized
  • override a negative keyword with a positive one

The correct answer is:

  • specify that someone’s search must include certain words or their close variations

Explanation: By adding a modifier, your ads can only show when someone’s search contains those modified terms, or close variations of the modified terms, in any order. The modifier won’t work with phrase match or exact match keywords.

Unlike broad match keywords, modified broad match keywords won’t show your ad for synonyms or related searches. For this reason, it adds an additional level of control. Using broad match modifier is a good choice if you want to increase relevancy even if it means you might get less ad traffic than broad match.

Read more here: https://support.google.com/partners/answer/2497836?hl=en

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About the Author:

I'm Sufiyan Momin, Senior Technical Support Analyst, I worked with NCR for 3 years as Senior VIP Support, in my free time I used to read blogs and Android development stuff. which inspired me to create my own website and Android Apps. I now run 7 Websites and 6 Android Apps on Google PlayStore. But It took me 2 years to learn how to rank higher, how to write SEO optimized articles and about WordPress. I started this website to help others to start their own website and be their own boss. Join me and I'll be your guide to start a new blog and help you to make money online.

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